OFF PAGE it helps to makes your website popular on the internet, It helps to increase the site ranking. on_page SEO techniques can get visibility in search engines but off_page SEO techniques is used to improve a website position in search engine results page(SERP).

OFF PAGE OPTIMISATION (basic level)

• Social networking
• Article submission 
• Blog marketing
• Directory submission
• Link bulding
• Backlinks(follow and dofollow link)